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Axalta Launches ‘Unrivaled Prefinish’ Program

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Axalta introduced Unrivaled, Axalta Industrial Wood Coatings’ new building products prefinish program. 

 
Unrivaled is designed to deliver coating system solutions for factory finish application. The program consists of Axalta’s superior products, engineered to provide exceptional aesthetics, quality, and performance.

 
Unrivaled is designed to perform on a variety of exterior siding substrates.

“Our program leverages our long history supplying market leading siding manufacturers. We look forward to bringing our application and color expertise to prefinishers to help them drive impactful results, whether that is helping introduce new colors, optimizing paint usage or improving quality,” said Craig Lyerly, general sales manager for Industrial Wood Coatings.

“The launch of Unrivaled celebrates the culture of innovation built over the Axalta’s 150-year history. The new name is a direct reflection of the value we deliver to our customers,” said Wade Arnold, VP and GM for Industrial Wood Coatings.

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